By: Sam Sanare
Updated: September 26, 2016
In the past few years, many people have come to the conclusion that those domain names are best that match likely search queries.
This idea is reflected in the fact that the potential resale price for domain names like sex.com, flowers.com, insurance.com, bank.com, attorney.com, travel.com, and so on are the highest in the market.
Yes, no doubt, the above cited domain names are nice, and any business that can afford to operate on such a domain name is likely to rank high on Google and Bing, not just because of the catchy domain name, but because such a business will also have enough capital to be genuinely large-scale somehow. Therefore, they will anyway rank high on search engines on the merits of their operation, not just because of the domain name.
Anyway, the effect that matching domain names have on search results with Google and Bing is declining constantly, and matching domain names will have even less leverage in the future, as search algorithms are getting ever more sophisticated.
Thus, if you intend a computer-related website, a domain name like computer-notebook-laptop-tablet-cheap-lowprice.com alone will not do the trick. Actually, regardless of search engine positions, you won’t sell much with such a domain name even if your computers are cheap. Because potential buyers will recognize that your domain name is an attempted cheap trick to rise in search engine returns via query term matches.
In order to be considered worthy of higher position on search engine result pages, you will need other credentials. Search engines will have to recognize that your domain is operated as a genuine endeavor, not just as search engine spam.
Plus, your visitors have to be convinced that you are operating a serious endeavor, and that you aren’t a clown like the computer-notebook-laptop-tablet-cheap-lowprice.com owner.
So, how to select the ideal domain name for your Internet endeavor?
Don’t speculate on search terms. Don’t select misspelled search terms like insurancekwot (I have covered this nonsense in another article). Don’t try to garnish a likely search term with combinations like insurance123 or insurancecenter. That’s all cheap because any potential visitor will see that you speculate on search engine positions via your domain name.
Yes, of course, in today’s Internet-dominated world, you have to take care of your search engine positions. But not via your domain name. Create relevant content. That works. Take care of your page titles. Have a design that is search-engine friendly, with htm or pdf pages, not animated or multimedia content. And be sure to be community-embedded via backlinks.
And your domain name?
It should end with the extension .com because everything else identifies you as second rate.
And your domain name should be short, let’s say: five characters.
And it should have a good sound to it.
Ohama.com, for example, has a good sound. It sticks in between one’s ears, is easy to recall.
It is much, much better than shorter domain names that do not have a sound.
Or would you like a domain qfkv.com?
It’s shorter, but you will always have to look it up. So hard to remember. Why? because no sound to it.
So, the 5-character domain name should have enough vowels in it. The best combination by far are 3 vowels plus 2 consonants.
What vowels are best? The vowel a always sounds authoritative and large, i sounds small, e is in the middle between a and i, o and u have deep sounds, less happy than the other 3.
And what consonants? Sonorant consonants are best by far. Foremost are m and n, but l and r are also good. The consonants s and f are sonorants somehow but they are also fricative, and fricative sounds are less harmonious. Furthermore, f and pf are defecation sounds, not appetizing.
The consonant h is a nice sonorant in English, but while m, n, l, and r have pretty much the same sound in all languages, it is not quite clear among the roman writing systems around the world what sound h actually represents. This is even more so the case for the consonants c, j, v, w, x, y, and z. They are second-rate in domain names because their sound is not easy to identify across languages, and not even across dialects.
Overall, stop sounds are worse quality in domain names. Stop sounds are numerous: b, d, g, k, p, q, t. Stop sounds are not harmonious, and they are also not unique for their sounds in roman alphabets. Is a certain sound properly represented by b or p? Is it d or t? Or g or k or q?
You do not have such problems with m, n, l, and r. These sounds, in all variations, through all languages and dialects, are always only represented by these four consonants.
So, to summarize it, in my opinion, a best domain name consists of 3 vowels, plus 2 consonants of the m, n, l, or r category, and it ends in com. And obviously, the same rules, minus the com, apply to brand names.
Exploring website features for business information
Akademiai Kiado, Vol. 61, No 3 (2004) 467-477
System and method for generating domain names and for facilitating registration and transfer of the same
Michael Mann, Ronald Fitzherbert
Oct 2, 2001
Internationalizing Domain Names in Applications (IDNA)
P. Faltstrom, P. Hoffman, A. Costello
RFC 3490, March 2003
Enhanced domain name service using a most frequently used domain names table and a validity code table
Jan 18, 2000