By: Sam Sanare
Updated: September 27, 2016
Many Western businesses have names that consist of three uninspiring words.
British Broadcasting Corporation
Cable Network News
International Business Machines
Often these large businesses are better known (or only known) by their initials: BBC, CNN, IBM
But their is only one ibm.com.
So what website for a company named International Batik Manufacturer?
The org and net versions of ibm are also long taken.
Go for ibama.com. It even sounds better than ibm.com
1 Richard R. Klink, Creating Meaningful New Brand Names: A Study of Semantics and Sound Symbolism, Journal of Marketing Theory and Practice Vol. 9, No. 2 (Spring, 2001), pp. 27-34
2 Chiranjeev S. Kohli, Katrin R. Harich, Lance Leuthesser, Creating brand identity: a study of evaluation of new brand names, Journal of Business Research Volume 58, Issue 11, November 2005, Pages 1506-1515